So ubiquitous are our goggled friends, and so synonymous are they with a certain brand of online behavior, that it’s easy to forget the shallow roots from which they grew. Within that medium, the modern Minion enjoys a rarefied level of shitposting dominance. Indeed, most tech giants make it quite plain that, were it up to them, their platforms would be the only message - if the public is to consume, it must do so at the pleasure of The Medium.
The platforms upon which pieces of content are presented to the public are increasingly inextricable from the creation, interpretation and synthesis of said content.
In the Web3 internet age, Marshall McLuhan’s supposition that “the medium is the message” proves itself to be exponentially true.